Only quality links can guarantee top search engine positions and good traffic. The fact is that quantity of backlinks doesn’t play any role in website promotion and search engine optomization. Building links… webmaster should concentrate on quality of sites who link him back. There is a lot of ways to build links, also you should remember that there is different type of links you can get. In today SEO every link plays a big role in rankings.
Link Exchange:
It is still the most popular way to get link for free by linking other sites from your pages. Even since search engines decreased value of reciprocal links, it is still a big thing in SEO. Exchanging links with webmasters make sure that your link added on the page which indexed by Google, Yahoo, MSN. Check Pagerank of the page where your link added. Remember to come back once in a month to check if your site still on the same place. Reciprocal links is a good way to build links for new websites. You should also know that many established websites have a webpage to exchange links, always double check if they added your page because most of them don’t even check their mail boxes. For many sites, link exchange page - just extra way to get some links and they hope for luck and never link sites back. Some of them who already have a good traffic can recieve more than 100 extra links from link pages this way.Read more…
Buying links:
Very risky and expencive way to promote a website. Most websites charge sponsors montly and one pr7 link can cost you $100 - $200 from website with average traffic. Even pr4 and pr5 sites charge $5-50 a month. Try to find sites who offer homepage pr4 - pr6 links for less than $10, in this case you can get 10-20 homepage links for $100 a month (the same like you pay for your cell phone and internet bill). Often this links will help you to get traffic and SERPS (search engine positions).
Beware! Selling fake pagerank links is a big thing in today SEO. Online scammers know that it is hard to find that link was not real. They can build link on domain which expiered and pagerank already devaluated but still visible in google toolbar. Also, some scammers can make toolbar to perfom Pagerank they wish. It is possible if they send virus in your computer, or using redirects confuse your browser and google pagerank bar. Always use “Fake pagerank detection” tools.
Links from forums:
Do not build a lot. Links from forums always look spammy and it is first sign for spiders that your site trying to get links and increase positions. Search engines don’t like it because they expect natural links for your site. Most search engines use statistic and compare websites with others. if you have large ammount of backlinks from forums, guestbooks, comment fields, your site can be removed from search engine index.
Contextual links:
The most powerfull links in today SEO. Links comming from article body or blog is a best way to be noticed by search engines. In some case link from article on pr3 page could be better than pr7 footer sponsred link.
Good thing if blogger wrote about your site or you got press release from media newspaper, magazine, popular portal. Most webmasters and SEO specialists predict that in the future… search engines will use only content links to understand value of the website.
High Pagerank Link:
Link from website with good Google pagerank will always help to improve positions and increase pagerank. Even better if website who link you related to your business. 3-5 years ago it was #1 way to get top positions but today
Google decreased value of pagerank, but it is still very mportant to have some links with good pagerank.
Also, if your pagerank will increase, it will be way better to build links. Many directories prefer to approve only websites with hight Pagerank. Process of link exchange will be also easier when your site got better pagerank.
Link from directory:
Today search engines give directories links less value than it used to be. The reason, it is the easiest way to get link. Paid diretories accept most websites, free directories accept 40-60% of the websites. It mean that if you submit your site in 500 diretories… 200-300 of them will approve your site. Tip: Remember, that links from directories who accept low quality websites can hurt your ranking. Try to pick only old, well developed, established directories to submit link. It is a big mistake to use submission software because it can provide submission in poor quality directories only.
Social bookmarks:
One of the most popular thing in internet. You should always submit your posts, stories, articles in social sites. Firstly, it will give you backlink to your inner page. Secondly, you have a chance to get more than 50 000 visitors a day if your story appear on Digg, Technorati, Furl, Delicious homepage. Thirdly, it is free way to promote your site and get link with good pr.
Social sites provide the same traffic like search engines and you not suppose to ignore this fact.
Writing articles:
Your link count a lot if you write unique (different) article for every article website. Search engines reduce value of backlinks if they see that it comming from the same content. Anyway, it is hard to write article for every single article directory, so 2-3 articles will be enough to submit in 100-1000 article directories. Today www.EzineArticles.com is a biggest article portal online. They got millions registered members and submission of single article can bring you thousands free visitors.
Sitewide link:
Search engines count sitewide link the same way like link from one page. They still index all pages, but only best link will give a credit to your resource… the rest of them will be ignored. Checking your backlinks on yahoo or MSN you can find that you got thousands so far, but most of them is sitewide links. You should always check how many of them from different domains and ip adresses.
Linking inner pages ( Deep links)
If other site link your other than homepage page, it is the best thing to spread pagerank around a website, index more pages, avoid supplemental results. Moreover, if all your links point homepage, it looks spammy for search engine.
The only proof that you got natural backlinks… it is when you have links to other pages. As example: Blogger like tool on your website and he wrote short article about htis tool. Definitly, this blogger will link this tool (not homepage). in this case you will get natural deep link for inner page. Some established websites recieve thousands links like this.
Natural links:
#1 thing to get top positions. Try to create something new, or write good article. Provide good content and you will get natural links to your website. It really helps when you add textfield with your HTML code and suggestion to link your page.
Educational, Government, Military links:
Always good to have. it will increase your site TrustRank, pagerank, and SERPS. It is hard to get .gov (goverment website), .edu (educational website), .mil (military website) links. The best thing is to write e-mails to webmasters who manage this sites. It is probably only way to do. In other cases, this sites link you for free if you provide free quality content.
Tricks:
Offer other websites your sevice for a link, it is good way to get quality links. One of our clients offer people free books if they link him from their website or blog.
Writing e-mails to webmasters:
Mostly work for non-profit websites and organisations. If your site about music, you can write to artists, music bloggers, colledges, music libruaries. In this case you can get pr5, pr6, pr7, and even bigger links for free.
